novi health
Novi Health provides life-saving prevention through genomic testing and mitigation. I worked with the organization to create the Novi Health brand, contributing to every aspect of development from the name and logo to the guidelines and website. Collaborating closely with the executive team, I helped shape the brand’s identity to ensure consistency across all channels, ultimately bringing the Novi Health brand to life in a competitive healthcare landscape. www.novihealth.com
residential
Over the years, I have built an extensive portfolio of creative and marketing work tailored specifically for residential developers, builders, and mixed-use developments. My experience includes collaborations with some of the most prestigious projects in the country, such as the Howard Hughes Corporation’s iconic communities like The Woodlands and Bridgeland. I have also developed impactful marketing campaigns for notable builders such as Highland Homes, Centex Homes and Partners in Building, among others. Each project has allowed me to apply innovative storytelling and targeted strategies to elevate brand presence and drive engagement, ensuring that these developments not only meet but exceed market expectations. My commitment to excellence in this dynamic industry sets the stage for continued success and growth.
accolade/2nd.md
Challenged to lead a newly integrated creative team and build a full in-house marketing department at 2nd.MD and then Accolade. With a collective goal to implement sound strategies and develop compelling campaigns we were able to reach and inspire several audiences, both B2B and B2C, across multiple platforms. Success was evidenced by increased brand awareness, improved utilization, and measured growth in digital metrics. Our efforts redefined the healthcare industry and built value in the brand. www.accolade.com
misc.
A few other projects I like…
After over a century of history, The Port of Houston Authority embarked on a transformative journey towards rebranding. Collaborating closely with the organization, I played a pivotal role in crafting the new identity - Port Houston. This rebranding initiative not only involved developing a new name and logo but also strategically positioning the brand in the global market as “The International Port of Texas”. Through innovative advertising campaigns and a fresh brand narrative, we successfully revitalized Port Houston’s image and solidified its position as a key player in the maritime industry. www.porthouston.com
port houston
I had the privilege of working with the Gulf Coast Regional Blood Center, where I successfully produced a comprehensive marketing plan that aligned the organization’s brand and strengthened its messaging. My efforts included structuring the marketing department and conducting in-depth research to inform strategic development. I also provided creative direction for various initiatives, including vehicle graphics, advertising campaigns, collateral materials, and digital marketing efforts. This multifaceted approach not only enhanced visibility for the blood center but also reinforced its commitment to community engagement and service.
